Collection: Aquascutum

The story of Aquascutum begins in the year 1851 in London, when John Emary laid the foundation for one of the most traditional British fashion brands by opening his clothing shop. Shortly thereafter, he developed an innovative waterproof wool that gave the brand its name – Aquascutum, Latin for “water shield.” With this invention, the company set new standards in functionality and protection against the elements. Since 1897, an official purveyor to the British royal household, Aquascutum stands for the highest quality, timeless grace, and authentic British design. Even notable figures and explorers trusted the durable clothing, which established the brand worldwide as a symbol of classic men’s wear and practical luxury clothing.

The Club Check Pattern – the unmistakable hallmark

With the iconic Club Check pattern, Aquascutum created one of the best-known designs in British fashion history. Since the 1970s, the distinctive checked pattern has shaped jackets, trench coats, caps, and accessories and quickly became a fixed part of British fashion and fan culture. The combination of fine materials, classic cuts, and the unmistakable pattern gives every product a timeless and genuine look. Especially the legendary Aquascutum trench coat developed into the brand’s flagship and still stands for practicality, grace, and British heritage.

From British heritage to modern streetwear and casual scene

What was once developed for the military, explorers, and the royal household has, over the decades, found its way into everyday life and onto the streets of international cities. Aquascutum combines traditional craftsmanship with modern streetwear and casual style while always remaining true to its roots. Whether trench coats, jackets, shirts, or accessories – the brand stands for quality, durability, and timeless style. With its unmistakable design and rich history, Aquascutum remains one of the most influential British men’s wear brands worldwide to this day.