{"title":"Fjällräven","description":"\u003cmeta charset=\"utf-8\"\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThe Fjällräven story begins in 1960 in the small town of Örnsköldsvik, in the rugged north of Sweden. The young entrepreneur Ake Nordin, fascinated by durable, high-quality outdoor gear, began producing a lightweight yet durable and robust aluminum-frame backpack. The success of his initial development spurred him on, and the product portfolio quickly expanded to include tents, sleeping bags, jackets, and other clothing items. Fjällräven quickly became one of the most popular and sought-after brands among outdoor enthusiasts, even far beyond Sweden's borders.\u003c\/p\u003e\n\n\u003ch3 data-mce-fragment=\"1\"\u003e Kanken\u003c\/h3\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eThe company's success was based not only on the quality of its products, but also on its ecological and ethical responsibility. Therefore, it was no surprise that Ake Nordin soon became concerned with the fact that many Swedish schoolchildren were struggling with back pain and poor posture. Instead of the outdated leather satchels, he developed the practical and comfortable Kanken backpack in 1978, which not only quickly caught on with the younger generation but has since become a global classic of the brand. Durability, a distinctive shape, and high recognition have transformed the former school backpack into one of the most popular accessories in recent years.\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eWith the \"Re-Kanken\" project, the brand once again underscores its ecological and resource-saving commitment. The backpacks, featuring a tonal logo, are made from 100% recycled plastic bottles. The raw material is just 11 bottles, which are then converted into a polyester thread using the SpinDye process, ultimately creating a new Kanken. When the Kanken reaches the end of its useful life in the distant future, it can be recycled using the same process and made into something else.\u003c\/p\u003e\n\n\u003ch3 data-mce-fragment=\"1\"\u003e G1000 – Water-repellent \u0026amp; weather-resistant\u003c\/h3\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003eAs early as 1968, Fjällräven laid one of the foundations of its success: With its proprietary G1000 material, Ake Nordin created a polyester-cotton blend that is both lightweight and water-repellent and weather-resistant—the perfect foundation for any type of outdoor gear. The material is inextricably linked to Fjällräven's products and, today more than ever, plays a major role in the Swedish company's collections.\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e The combination of high-quality, environmentally friendly products and a clean, simple style ensures that the label is one of the most popular brands of our time, even outside of the outdoor world. Whether on a long hike in the countryside, a night under a clear sky, or in a drafty stadium – with Fjällräven, you can face nature and the elements well-dressed anywhere.\u003c\/p\u003e","products":[{"product_id":"skogso-padded-jacket-black","title":"Skogsö Padded Jacket - Black","description":"\u003cul\u003e\n\n\u003cli\u003e Fjällräven winter jacket with hood\u003c\/li\u003e\n\n\u003cli\u003e water-repellent G-1000 material\u003c\/li\u003e\n\n\u003cli\u003e two chest and two front pockets\u003c\/li\u003e\n\n\u003cli\u003e three inside pockets\u003c\/li\u003e\n\n\u003cli\u003e Hood can be narrowed\u003c\/li\u003e\n\n\u003cli\u003e Leather patch on the sleeve\u003c\/li\u003e\n\n\u003cli\u003e Material in light contrasting colors\u003c\/li\u003e\n\n \u003cli\u003ecut longer at the back\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"XS \/ Black","offer_id":43457651147007,"sku":"FJ040201-XS","price":149.95,"currency_code":"EUR","in_stock":false},{"title":"S \/ Black","offer_id":43457651179775,"sku":"FJ040201-S","price":149.95,"currency_code":"EUR","in_stock":false},{"title":"M \/ Black","offer_id":43457651212543,"sku":"FJ040201-M","price":149.95,"currency_code":"EUR","in_stock":false},{"title":"L \/ Black","offer_id":43457651245311,"sku":"FJ040201-L","price":149.95,"currency_code":"EUR","in_stock":false},{"title":"XL \/ Black","offer_id":43457651278079,"sku":"FJ040201-XL","price":149.95,"currency_code":"EUR","in_stock":false},{"title":"XXL \/ Black","offer_id":43457651310847,"sku":"FJ040201-XXL","price":149.95,"currency_code":"EUR","in_stock":true},{"title":"3XL \/ Black","offer_id":43625209102591,"sku":"FJ040201-3XL","price":149.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/141025_109.jpg?v=1760457065"},{"product_id":"vardag-anorak-deep-forest","title":"Vardag Anorak - Deep Forest","description":"\u003cp\u003eThe Fjällräven Vardag Anorak in Deep Forest is a classic anorak for hiking and everyday use – simple in design, strong in function. Made from durable G-1000, it is wind- and water-resistant, breathable, and can be reproofed with Greenland Wax if needed. Thanks to the adjustable hood, long front zipper, and side zipper, it is easy to put on and take off and is ideal for layering.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable G-1000: 65% recycled polyester \/ 35% organic cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWind- and water-resistant, breathable (treatable with Greenland Wax)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdjustable hood\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong front zipper with button placket\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSide zipper for ventilation \u0026 easier dressing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHand pockets with zipper\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eKangaroo pocket with buttons\u003c\/li\u003e\n\u003cli\u003eFit: relaxed, good for layering\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItem number: F87008\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Deep Forest\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"S \/ Green","offer_id":43459818193151,"sku":"FJ041101-S","price":209.95,"currency_code":"EUR","in_stock":false},{"title":"M \/ Green","offer_id":43459818324223,"sku":"FJ041101-M","price":209.95,"currency_code":"EUR","in_stock":true},{"title":"L \/ Green","offer_id":43459818356991,"sku":"FJ041101-L","price":209.95,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Green","offer_id":43459818389759,"sku":"FJ041101-XL","price":209.95,"currency_code":"EUR","in_stock":true},{"title":"XXL \/ Green","offer_id":43459818422527,"sku":"FJ041101-XXL","price":209.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/03_FR_Jacke2.jpg?v=1777396945"},{"product_id":"kanken-black","title":"Kånken - Black","description":"\u003cp\u003eThe Fjällräven Kånken in Black is the classic backpack made from durable Vinylon F – developed in 1978 and still a reliable companion for school, work, travel, and everyday life. The material is lightweight and repels dirt and moisture, and the large zipper opening makes the main compartment especially easy to pack. With a removable seat cushion, practical outer pockets, and a reflective logo, the Kånken is functional and timeless.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, lightweight Vinylon F (dirt- and water-repellent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLarge main compartment with all-around zipper opening\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFront pocket with zipper + 2 flat side pockets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable seat cushion (PE foam) in the inner compartment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNarrow, adjustable shoulder straps + top carrying handles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReflective logo on the front\u003c\/li\u003e\n\u003cli\u003eAddress label inside\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduced without PFAS\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Black\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"Black","offer_id":43469261570303,"sku":"FJ060502","price":99.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/Fjall_8.jpg?v=1717151148"},{"product_id":"kanken-deep-forest","title":"Kånken - Forest Green","description":"\u003cp\u003eThe Fjällräven Kånken in Forest Green is the classic backpack made from durable Vinylon F – developed in 1978 and still a trusted companion for school, work, travel, and everyday life. The material is lightweight and repels dirt and moisture, while the large zipper opening makes the main compartment especially easy to pack. With a removable seat cushion, practical outer pockets, and a reflective logo, the Kånken is functional and timeless.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, lightweight Vinylon F (dirt- and water-repellent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLarge main compartment with all-around zipper opening\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFront zippered pocket + 2 flat side pockets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable seat cushion (PE foam) in the inner compartment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNarrow, adjustable shoulder straps + top carrying handles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReflective logo on the front\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAddress label inside\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduced without PFAS\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Forest Green\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"Green","offer_id":43469261766911,"sku":"FJ060504","price":69.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/Fjall_9.jpg?v=1717151109"},{"product_id":"canvas-belt-dark-grey","title":"Canvas Belt - Dark Grey","description":"\u003cp\u003eThe Canvas Belt in Dark Grey is a sturdy canvas belt with a clean look. The strong, solid-colored fabric fits reliably, the silver-colored metal clamp buckle holds securely – and the length can be individually shortened if needed. Nickel-free coating and metal tip complete the belt functionally.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable canvas fabric, solid color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMetal clamp buckle (silver-colored)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIndividually adjustable length\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWidth: 3.8 cm (approx. 38–40 mm)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLength: 120 cm, Weight: 110 g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMetal tip\u003c\/li\u003e\n\u003cli\u003eNickel-free coated\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Dark Grey\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"One Size \/ Grey","offer_id":43469288374527,"sku":"FJ061401","price":39.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/products\/M_4331.jpg?v=1682164240"},{"product_id":"greenland-wax","title":"Greenland Wax","description":"\u003cul\u003e\n\n\u003cli\u003e Greenland Wax\u003c\/li\u003e\n\n\u003cli\u003e 90g\u003c\/li\u003e\n\n\u003cli\u003e for the regrowth of G-1000 products\u003c\/li\u003e\n\n\u003cli\u003e Recommendation: regular regrowth\u003c\/li\u003e\n\n\u003cli\u003e Rub the garment with the wax and warm it up\u003c\/li\u003e\n\n\u003cli\u003e protects clothing\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"Beige","offer_id":43469293650175,"sku":"FJ061801","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/products\/M_0641.jpg?v=1679834448"},{"product_id":"ulvo-hip-pack-medium-black","title":"Ulvö Hip Pack Medium - Black","description":"\u003cp\u003eThe Fjällräven Ulvö Hip Pack Medium in Black is a sturdy hip bag for tours and travel when you only want to carry the essentials. The durable Bergshell made from 100% recycled polyamide reliably protects against showers, and the reflective logo ensures better visibility. Practical: a security pocket on the back lies directly against the body when worn.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaterial: Bergshell made from 100% recycled polyamide (waterproof \u0026 durable)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVolume: 2 L, Weight: 150 g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMain compartment with zipper + mesh inner pocket\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRear security pocket with zipper\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdjustable hip belt (25 mm), length up to approx. 102 cm\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDimensions: 28 × 12 × 10 cm (W × H × D)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Black\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"Black","offer_id":43469298073855,"sku":"FJ061903","price":59.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/Pocket_6.jpg?v=1693315973"},{"product_id":"canvas-belt-dark-olive","title":"Canvas Belt - Dark Olive","description":"\u003cp\u003eThe Canvas Belt in Dark Olive is a sturdy canvas belt with a clean look. The strong, solid-colored fabric fits reliably, the silver-colored metal clamp buckle holds securely – and the length can be individually shortened if needed. 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The material is lightweight and repels dirt and moisture, while the large zipper opening makes the main compartment especially easy to pack. With a removable seat cushion, practical outer pockets, and a reflective logo, the Kånken is functional and timeless.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, lightweight Vinylon F (dirt- and water-repellent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLarge main compartment with all-around zipper opening\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFront pocket with zipper + 2 flat side pockets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable seat cushion (PE foam) in the inner compartment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNarrow, adjustable shoulder straps + top carrying handles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReflective logo on the front\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAddress label inside\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduced without PFAS\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Ox Red\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"Red","offer_id":43469346636031,"sku":"FJ060509","price":99.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/Fjall_11.jpg?v=1717150930"},{"product_id":"kanken-royal-blue","title":"Kånken - Royal Blue","description":"\u003cp\u003eThe Fjällräven Kånken in Royal Blue is the classic backpack made from durable Vinylon F – developed in 1978 and still a trusted companion for school, work, travel, and everyday life. The material is lightweight and repels dirt and moisture, and the large zipper opening makes the main compartment especially easy to pack. With a removable seat cushion, practical outer pockets, and a reflective logo, the Kånken is functional and timeless.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, lightweight Vinylon F (dirt- and water-repellent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLarge main compartment with all-around zipper opening\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFront pocket with zipper + 2 flat side pockets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRemovable seat cushion (PE foam) in the inner compartment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eNarrow, adjustable shoulder straps + top carrying handles\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eReflective logo on the front\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAddress label inside\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduced without PFAS\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Royal Blue\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"Blue","offer_id":43472705847551,"sku":"FJ060518","price":99.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/FJ_2105_11.jpg?v=1747825181"},{"product_id":"high-coast-rolltop-26-black","title":"High Coast Rolltop 26 - Black","description":"\u003cp\u003eThe Fjällräven High Coast Rolltop 26 in Black is a lightweight, waterproof rolltop backpack for beach days, tours, and travel. The rolltop closure and fully sealed construction reliably protect the main compartment from moisture (note: only the main compartment is waterproof). For quick access, there are side pockets and a small zippered pocket. 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The large Swedish forest print on the back is the eye-catcher, while the front remains subtle with a small logo. 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Inspired by the Vardag Sweater, it features a ribbed round neckline, flat seams, and classic ribbed cuffs. The 1960 logo on the chest adds a subtle heritage touch – a versatile essential for everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% organic cotton\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRibbed round neckline\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFlat seams\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs on sleeves and hem\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e1960 logo on the chest\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse: Everyday Outdoor (Övik)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItem number: F87163\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eColor: Deep Forest\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand-Fjällräven","offers":[{"title":"S \/ Green","offer_id":53684652573005,"sku":"FRSS26010-S","price":119.95,"currency_code":"EUR","in_stock":false},{"title":"M \/ Green","offer_id":53684652605773,"sku":"FRSS26010-M","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"L \/ Green","offer_id":53684652638541,"sku":"FRSS26010-L","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"XL \/ Green","offer_id":53684652671309,"sku":"FRSS26010-XL","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"XXL \/ Green","offer_id":53684652704077,"sku":"FRSS26010-XXL","price":119.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/6899\/8655\/files\/01_FR_Sweatshirt1.jpg?v=1777396647"},{"product_id":"fjallraven-logo-cap-buckwheat-brown","title":"Fjällräven Logo Cap - Buckwheat Brown","description":"\u003cp\u003eThe Fjällräven Logo Cap in Buckwheat Brown is a lightweight, breathable cap for warm weather. 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